Specializing in Advocacy and Design
This portfolio is a collection of my recent work, along with a few older projects related to communications. It reflects my experience across research, media, and design.
Training For Malaysian Lawyers on Representing Foreign Nationals Imprisoned in MalaysiaMy Role in the Campaign
My Role: I led the communications strategy, managed project execution, and oversaw all visual and branding elements, ensuring the messaging was both impactful and widely disseminated.
This campaign was a collaborative effort between Justice Project Pakistan (JPP), the Malaysian Centre for Constitutionalism and Human Rights (MCCHR), and the Kuala Lumpur Legal Aid Centre (KLLAC) to provide legal professionals with the necessary tools and strategies to effectively represent foreign nationals imprisoned in Malaysia. With foreign nationals constituting 18.3% of Malaysia’s total prison population, the need for specialized legal representation is critical. Many of these individuals face language barriers, lack of consular support, prolonged detention, and harsher sentencing, making legal aid an essential intervention.
The training was attended by 52 participants, including 41 lawyers, along with key stakeholders such as consular officials from the United States, France, and Indonesia, as well as representatives from Amnesty International Malaysia, SUHAKAM, and the Anti-Death Penalty Asia Network (ADPAN).
Key Sessions Included:
- Overview of Foreign Nationals in Malaysian Prisons & Consular Protection
- Best Practices for Legal Representation at the Pre-Trial Stage
- Trial and Post-Conviction Strategies
- Immigration Detention and Deportation
The event successfully established a new framework for coordinated legal assistance and strengthened collaboration between lawyers, diplomatic missions, human rights advocates, and Malaysian legal institutions.
Social Media Strategy for the Malaysia Training Campaign
For the initial phase of the campaign, I curated a set of casual, behind-the-scenes images to introduce our audience to the purpose of our visit while maintaining an approachable and engaging tone. The goal was to humanize the project, making it clear that our team was not just there to conduct a formal training, but to collaborate, learn, and build meaningful connections.
The first set of images focused on travel, team interactions, and Kuala Lumpur’s landscape, presenting a mix of professional commitment and personal engagement. I wanted to show that we were a thoughtful, dynamic team doing important work, while also making the audience feel like they were part of the journey.
This organic approach to storytelling allowed for greater engagement, as audiences are more likely to connect with authentic, everyday moments rather than staged or overly formal announcements. It also set the stage for the more technical aspects of the campaign that would follow, ensuring that our audience was invested before we introduced detailed legal content
Event Coverage:
During the training, I managed social media to document key moments, including expert presentations, interactive discussions, and lawyer engagement. These visuals helped reinforce the impact of the training and its relevance to legal reform efforts.
Post-Event Summary and Reflection:
After the event, I curated a second set of visuals that provided a structured look at the training sessions. These posts highlighted speakers, panel discussions, and the exchange of knowledge between legal experts and participants.
The campaign’s digital outreach generated significant engagement, reflecting a high level of public and professional interest in legal advocacy for foreign prisoners.
Design and Production of the Legal Primer
One of the most significant outputs of this campaign was the design and publication of a legal primer specifically for Malaysian lawyers working with foreign prisoners. I led the entire process, from conceptualization to print, ensuring that the design was accessible, professional, and practical for legal practitioners. The primer serves as a comprehensive reference guide, equipping lawyers with legal frameworks, case studies, and best practices for defending foreign detainees. The minimalist yet authoritative design was chosen to enhance readability and facilitate ease of use in legal settings
Post-Event Report
To ensure that the impact of the training extended beyond the event itself, I helped write and design the post-event report. My goal was to move away from traditional dense reports and create something that was easy to read and visually engaging.
To achieve this, I incorporated:
- A structured breakdown of each session, making it easier for readers to extract key learnings.
- Participant feedback and social media analytics, demonstrating the event’s engagement and reception.
- Photography from the training, adding a visual narrative to complement the text-heavy sections.
Impact and Reach
The campaign successfully brought together 52 participants, including 41 lawyers, consular officials from the United States, France, and Indonesia, and representatives from civil society organizations like Amnesty International Malaysia and the Anti-Death Penalty Asia Network (ADPAN). The training fostered collaboration between legal professionals, diplomatic missions, and human rights advocates, ensuring a more structured and effective approach to defending foreign nationals in Malaysia’s justice system.
By integrating design, storytelling, and strategic communication, this campaign ensured that the training’s impact was documented, shared, and sustained beyond the event itself. The combination of legal education, resource development, and advocacy-driven content made it an effective model for future initiatives aimed at bridging gaps in legal representation for vulnerable communities.